Friday, October 11, 2013

The Purple Purse Campaign

DISCLOSURE: This post is sponsored by Allstate and we will be compensated in
cooperation with Latina Bloggers Connect

October is Domestic Violence Awareness Month and I know you will stand with me in supporting our dolls out there who are going thru this painful suffering. We can make a difference by simply clicking the purple purse link below and entering a code, which in turn, for your act of concern(passing the purple purse), the Allstate Foundation will donate $5 to the YWCA, up to $350,000 for programs aimed to help domestic violence survivors and to stop the abuse.  
big purple purse 
The Real Deal
 Fact: Domestic violence happens more than 145 times each hour in the U.S. On average, three women die every day as a result. 
 Domestic violence is an issue that impacts millions, but few talk about it. Purple Purse helps people carry on conversations and pass information about domestic violence and financial abuse by placing the power directly into people’s hands with a purple purse. Domestic violence affects one in four women in their lifetime – that’s more women than breast cancer, ovarian cancer and lung cancer combined. A majority of Americans agree that domestic violence is tough to talk about. More than one-third of Americans have never discussed the issue with family or friends and Purple Purse provides a conversation starter. Lacking financial knowledge and resources is the number one indicator of whether a domestic violence victim will stay, leave or return to an abusive relationship.

Action Plan 
Started in 2011, the Allstate Foundation’s Purple Purse Campaign provides a way to start the difficult conversation around the issue of domestic violence. But why a purple purse? The purse represents a woman’s financial domain (freedom and independence) and the color purple is often used by domestic violence campaigns. The Allstate Foundation is sending out more than 1,000 purple purses that will be passed between co-workers, friends, and family. For every purse passed through the end of October, checked in at, Allstate will donate $5 to the YWCA.

 Click below to pass a virtual purple purse and please share on all your social media sites! Thank you! 

For more information visit or If you need immediate help, call the National Domestic Violence Hotline at 1-800-799-SAFE (7233) or TTY 1-800-787-3224.


Fashion art and other fancies said...

Say no to domestic violence and all other kinds of violence too. Enjoy the weekend.

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